Since our start in 2014, we've stood behind three key values: quality, simplicity, and transparency. We are on a mission to expose the traditional ways of the jewelry industry. No more back and forth about the “best deal possible,” no more overseas manufacturing, and no more sugar-coating materials.
MADE IN LA
To maintain control over our manufacturing process and quality standards, we have a great relationship with our manufacturers here in Los Angeles. We feel better knowing our products are made ethically & responsibly, while also cutting out more middlemen (and markups) by not importing our goods.
The jewelry industry is filled (no pun intended) with gold plating, vermeil, and fluffed up terms that mask their true meaning. We’re getting rid of that by using only solid gold and high quality diamonds. To make it simple: jewelry that’s timeless in design and built to last.
We think our jewelry speaks for itself, just like you. So in order to complement you, we design our pieces for everyday wear– regardless of occasion, time, or day– because simple never goes out of style.
Know what you're paying for
Our materials are highly valuable, our labor practices ethical, and our quality consistent. In addition to high quality materials, all of our jewelry is made right here in DTLA, so we can oversee processes and make sure everything is up to our high standards. We want you to be as excited about wearing it as we are about making it.
...And what you're not
We don’t believe in buyer’s remorse, which is why we like to operate with complete transparency. Traditionally, jewelry is marked up 8 to 10 times between manufacturer and consumer, but we’re not about that. You won't find retail markups, middlemen costs, import expenses, or designer inflation here.