One morning meeting, we realized that when it comes to our favorite brands, we don’t know much beyond the product, and that's something we wanted to work towards changing. So we’re introducing each team member as a way to get to know us all a little better. This week, meet Helen: our Head of Product with a penchant for design.
What do you do at Vrai and Oro? I work on Product, from concept to research & development to manning the table at our pop-up events. It’s a broad umbrella that changes day to day, but I strive to make sure all our products — whether jewelry or packaging or brand materials — are as mindful, enjoyable, and true to the brand as possible.
Where are you from? I was born in Seoul, raised in Silicon Valley, and grown in Los Angeles.
What’s currently inspiring you? Henri Matisse, his life and development of works. I recently visited the Musée Matisse in Nice, and there’s something I read that especially inspired me:
“I have always tried to hide my efforts and wished my own works to have the lightness and joyfulness of a springtime which never lets anyone suspect the labours it has cost.”
This text was accompanied by a room full of his most seemingly simple works in ink. I think it proves that real genius is being able to understand and express something as simply as possible without compromising depth.
What’s your favorite day of the week? Taco Tuesday
Where’s your favorite spot to grab a morning pick-me-up? Cafe Dulce! Nothing like the warm greetings and comfort of a cafe that knows you.
One brand you couldn’t live without is ____. This is hard...but one thing I’m loving right now is my navy Tann toothbrush by HAY Design. It changed my toiletries experience.
What’s something you always have on you, no matter what? My hair tie. I rarely leave my hair down!
Vrai and Oro is based around three key values (quality, simplicity, transparency). What are your personal key values? Authenticity: being true and real with yourself Process: the small changes and efforts you make on the daily Good hugs: self-explanatory
If you could summarize your day to day in one emoji, what would it be? 🙃