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Just In: Better Together – The Hyphen Necklace

Just In: Better Together – The Hyphen Necklace

Posted by Alyssa Julian on



“Better together” is a phrase we’ve been hearing a lot of lately, and for good reason. Given recent events, we’ve seen people come together in some remarkably beautiful, uplifting and beneficial ways. We may not all agree on things: from style and preference to politics and large scale subjects, but that’s what makes us human. This Valentine’s season, we want to focus on embracing that; on embracing each other, for better or for worse.

Traditionally, Valentine’s Day is a holiday to celebrate loved ones and romance, but we love to question traditions. While the romantic notions of the day are nice, we think it’s time to approach the subject a little differently.  We want to rethink Valentine’s Day traditions to celebrate love and connection, in a romantic sense or platonically. Who says you have to have a significant other to treat yourself to something nice? This year, we’re looking beyond romantic relationships and shifting our focus towards relationships of all dynamics: with ourselves, with friends, and with strangers.

better together

Coincidentally, our good friend Tomomi Egawa reached out to us about a collaboration right around the time we were brainstorming this “better together” Valentine’s Day concept.. She approached us regarding her knitwear company, but this isn’t the first time we’ve worked with Tomo – she was selected as part of our #IAmVO photoshoot, and we’ve maintained a relationship ever since. While working for a Japanese knits company, she realized that cashmere was often sold over-priced; an injustice in her eyes. She wanted everyone to be able to have access to quality cashmere knits, and thus: Tomomi Egawa New York was born, a knitwear company delivering quality goods at an attainable price point. In her words: “when I think of the animals (goats and alpacas), herders, and their lands, it makes me want to deliver my knits even more honestly.” We loved the transparency behind Tomomi Egawa NY, so we’re happy to have worked together to create a 100% cashmere drawstring pouch in a V&O favorite: off white. The 6”x6” pouch comes complimentary with every Hyphen Necklace purchase, and makes a great accessory all its own.  

From there, we decided to push our Valentine’s Day concept even further. We had heard a lot of talk about “better together” and– while working with a brand similar to our own proves just that– we knew we could delve deeper into the meaning of the phrase. We discussed a multitude of products to accurately portray the phrase “better together,” ultimately landing on our new Hyphen Necklace: an 18mm bar with two centered, .07 ct diamonds. The name “Hyphen Necklace” stemmed from the fact that hyphens are often used to conjoin two words into one. The necklace is our jewelry equivalent; given as a gift to show a joining, of sorts. Again, a symbol of the notion that we are better together.

hyphen necklace

The Hyphen Necklace comes wrapped in our collaborative cashmere pouch and is available in very limited quantities, now until sold out. Also, a holiday heads up: orders must be placed by February 8th (February 10th expedited) for guaranteed Valentine’s Day arrival– we don’t want friends and loved ones to have to wait. 


SHOP THE HYPHEN

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