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Behind the Scenes: #IAmVO

Behind the Scenes: #IAmVO

Posted by Alyssa Julian on

Two weeks ago we launched #IAmVO, a campaign aimed to include our customers (that’s you) in our modeling process for our newly launched website. We wanted to feature our pieces on people who support our brand, not in an overly staged studio production way, to give a more realistic idea of how they look in the day to day. The response was overwhelming, and after careful consideration by the whole team we selected three amazing women who all brought something unique to the table. Let’s meet them:

#IAmVO Rebekkah

DAY 1: Rebekkah - Rebekkah was the first to visit the V&O Studio, and we wish she’d come spend everyday with us. A jack of all trades, she is a photographer, music maker, and baby toting scholar with an incredibly inviting personality. We love her olive complexion, bright smile, and “up for whatever” attitude. Find her here.

Occupation?
I work for Apple part-time, I make music with my husband occasionally, I'm earning my B.S. in Environmental Studies at USC, and I'm a full-time mom. Phew!
How did you hear about Vrai and Oro?
I got a first look into V&O via Instagram last year, and I instantly fell in love with all their jewelry pieces. I continued to follow the company's journey since then :)
What do you love about the brand?
I'm not only obsessed with V&O's timeless and classic designs, but their commitment to locally handcrafted jewelry really stands out to me. As a teenager, I only purchased cheap knockoff jewelry from commercial brands and something about that always bothered me. Now that I'm older, I can appreciate and invest in the quality and integrity of gorgeous handmade jewelry from companies like V&O.
 
#IAmVO Beth

DAY 2: Beth - Day two of the #IAmVO shoot brought Beth to the studio, and again we couldn’t believe our luck. A natural in front of–and behind–the camera (she’s a photographer), we loved hanging out with her all day. Her Scandinavian look + light blonde “lob” was perfect for shooting earrings, and the double ear piercing didn’t hurt, either. Find her here.

Occupation:Advertising studio coordinator /  photographer
How did you hear about Vrai and Oro?  I discovered V&O on instagram!  (you're doing a great job with all those beautiful posts ;))
What do you love about the brand?I love that Vrai and Oro's designs are simple & beautiful, they're transparent about production practices (and made in the USA!), the quality is excellent, and the people behind the brand are so sweet!

 

#IAmVO Tomomi

Day 3: Tomomi - We finished off the #IAmVO campaign with a bang; Tomomi was the last of the three girls to visit the studio. She is knitwear designer from Japan who has spent time on both coasts, finally landing herself in Los Angeles just a few short years ago. We loved talking to her about her travels, minimalist design, and owning a small business. She was a natural in front of the camera as well, wrapping up all of her looks in less than two hours! Find her here.

Occupation?
Knitwear designer / model
How did you hear about Vrai and Oro?
I came across Vrai and Oro instagram image somewhere. I thought it was beautiful and went to Vrai and Oro's instagram page and website.
What do you love about the brand?
I could see the team's caring for their brand and products. Also, they deliver their fine products with no markups to their customers, which I think this is caring for their customers. I am drawn to Vrai and Oro's brand aesthetics. Minimalism, subtlety, honesty, and caring.

Working with these three was an absolute pleasure; even having their presence in the studio was refreshing. To all who entered, thank you for reminding us of the diversity amongst our audience, for allowing us to highlight our differences, and for the ability showcase our collection on the people who wear it the most–yourselves. We are really excited about this project, grateful for the opportunity, and can’t wait to see where else it takes us. We're working hard to sort through photos, select our favorites, and get them up on the site– so be sure to check back in a few weeks.

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