From Our HQ: Our First V&O Store Front at ROW DTLA
Posted by Vrai & Oro on
Hello, Los Angeles.
We’re taking Vrai & Oro IRL, which means you’ll finally be able to shop with us in person. After countless questions of office visit hours and appointment requests, we’re finally doing putting down a home base you can actually visit at your leisure.
Our first ever store will be located at ROW DTLA. ROW has reimagined thirty acres of derelict buildings in Los Angeles’s Warehouse District, a stone’s throw away from the always bustling Arts District and on the fringe of Downtown’s Historic Core. What was once a thriving produce market was left to sit empty in the LA sun, until the Runyon Group saw its potential and decided to jump at the opportunity to transform this strip of DTLA. In addition to our flagship space and a select group of cafes and restaurants (including famed San Francisco bakery Tartine), ROW is host to Smorgasburg, a weekly food market that takes place on Sunday.
To create our physical space with the same ethos as our online experience, we partnered with Chris Warren of WORD design. A pioneer of using soft shapes and natural elements (see his work with A.P.C., as well as Vanessa Seward’s first space in Los Angeles, right off Melrose), we opted to create a space with flow, housing the Vrai & Oro Essential collection in the front, shifting towards VOW in the heart of the store, which will be open for appointments and consultations.
It’s been a long-time dream of ours to have a physical space to interact with our customers in, especially here in the city we call home. The in-person relationship has always been one of our biggest inspirations in how we talk to you and want you to feel when shopping with us online. We’re so excited to meet you and have you experience Vrai & Oro in a whole new way (new to the both of us!). We will be opening early August. ROW is located at 777 Alameda St, Los Angeles, CA, 90021. More information about the space, the history, and our soon-to-be neighbors can be found here.