We’re excited to be extending our values of quality, simplicity and transparency towards a new venture— our very first physical space.
The retail landscape is shifting at an exponential rate, and while it may seem that most brands are shutting their doors, we're taking this opportunity to open ours as a way to connect with our customers and community on a deeper level: in real life.
Our store is located at the ROW, a brand new development taking shape at the edge of the Arts District in Downtown LA, lined with experiential brands and restaurants such as Poketo, Tartine and LCD. For us, it was important that we set up shop in close proximity to our headquarters and our local manufacturers in DTLA, so we can easily address any operational kinks such as inventory stock levels and immediate staffing needs.
Part-gallery and part-living room, we’re pushing the boundaries of the retail shopping experience; creating an environment centered around both education and approachability. Naturally finished walnut, smooth black leather, and slabs of vanilla marble are some of the thoughtfully curated accents that help give the space it's comfortable atmosphere. That, along with our favorite design element, the arched cylindrical wall (inspired by Round Tower in Copenhagen) which pays homage to our love for refined simplicity and ties it back to the aesthetic our audience has gotten to know digitally.
Visit us to experience all three Vrai & Oro collections in person: Essentials, Black Label and VOW. We'll be opening our doors from Tuesday to Saturday, 11 am – 6 pm, Sunday10 am – 5 pm, or by appointment on Mondays.
In Los Angeles? We're hosting a soft opening on Sunday, 8/20 complete with mimosas and mini-manicures by toxic-free favorite, tenoverten. Sign up for a spot here.