There’s a new show in town, and it’s one that takes something beloved by many and questions its structure, examines its history, and pushes its boundaries. This show is hosted by ADAY, a company based in New York City via London, who sets out to define a new standard for wardrobe staples. The subject? A classic white button down with a twist. Their new “Something Borrowed” shirt is launching today, February 15th, and will be available for viewing in an exhibition at 2 Rivington St, NYC through February 20th.
Similar to Vrai & Oro, ADAY considers their values to be a core element of their company. For them, it’s simplicity, versatility, and sustainability that’s most important. The company, founded by Meg He and Nina Faulhaber, launched in June 2015 with the idea to create pieces that last through the seasons, focused on versatility–creating free space to focus on what you do in your clothes. A values driven company like our own, make every company-wide decision with them in mind.
We teamed up with ADAY on their “Something Borrowed” exhibition with our own androgynous, gender neutral piece: the Untitled pin. Back in November, we released the pin as a physical reminder of what’s inside; a representation of values. This February, we’re reintroducing it, focusing on its accessibility for all genders. Much like the classic white button down, a pin can be worn and loved by all, and we want to highlight that.
The exhibition celebrates the launch of ADAY’s Technical Tailored capsule (of which Something Borrowed is a part of). The gallery will honor the history of the shirt, feature a portrait series shot by Catalina Kulczar, and host a number of RSVP-only events, including discussions with Fast Company’s Liz Segran, Bare Minerals founder Leslie Blodgett, a “customization club” (that is–the opportunity to create the “white shirt of the future”) and a secret supper club evening.Every piece in the ADAY collection is inspired by a classic wardrobe staple–and the white button down was no exception. The ADAY version features their signature silk-inspired fabric: a technical fabric that drapes like silk, but with added durability (and can withstand a round in the washing machine). They also added details such as a bonded collar, side slits, and dolman sleeves for extra mobility–ensuring that the shirt can go wherever you go. For reference, they imagine the shirt being worn on a beautiful spring day in NYC, on a trip through Mexico, being put to work on a film set, in a meeting, or wherever else you take it.
A V&O x ADAY bundle will be available for purchase at the customization event and will feature an Untitled Pin paired with the Something Borrowed shirt. In addition to this, the customization evening will also feature bandanas by Lisa King, painting by Susan Alexandra, and 3D printed add-on accessories by Deltaprintr. The event is from 3 PM - 6 PM on Sunday, February 19th.
The “Something Borrowed” exhibition is on display at Rivington Gallery, 2 Rivington St, NY 10002 from February 14 – February 20. More information on attending hosted events can be found here.