Two years ago, we started a custom of releasing a limited edition, Black Friday piece that’s exclusive to the weekend. It was something special, unlike anything in our collection, and based around our values– the part of ourselves we treasure most. This year, we wanted to take that tradition and expand upon it, adding an element we’ve yet to explore. We're testing a design completely new to us; one that's meaningful, versatile, and designed with everyone in mind (aka just as much for you, as for him).
We were inspired by balance, intention, and mindful consumption. Traditionally, Black Friday is about blind and abundant consumerism. If there’s anything to know about us, it’s that we like to question traditions. So, we decided to turn Black Friday on its head and create something to feel good about this holiday season. This piece is designed to be worn with pride and with purpose, wherever you see fit.
Only 1,000 Available: Black Friday-Cyber Monday. Signup below to request early access starting Wednesday, Nov. 23rd and stay tuned for a design preview this Thursday.